Toyama is famous for its kamaboko (fish cake) industry but kamaboko’s image is still traditional and conservative. In honor of the arrival of the Hokuriku Shinkansen to Toyama, we have produced an totally new product — different from any other kamaboko ever seen before. It has been well-received and is particularly popular as a souvenir and gifts for all ages. As for the name, BOU S (BOUZU) comes from having a variety of kamaboko sticks (bou means stick and the S is to indicate a plural).
- Five flavors:
Original Cheese Stick
Creamy Fried Cheese
Coarse Ground Black Pepper
Toyama Bay White Shrimp
Shelf life: about three weeks stored in the refrigerator
- One pack (containing five pieces): JPY500
One box (containing five packs): JPY3,719
*All excluding tax.
- Gold Award winner for three consecutive years from 2017 to 2019