fucica

CACARI LLC. (Tokyo)

Many women feel like they wear the same make-up every day, or do not know what colors suit them. The domestic cosmetic brand fucica incorporates Japanese traditional Yamato colors and was created with the aim of making the makeup experience more enjoyable. When manufacturing, it is generally the norm to produce the same types of color used in existing cosmetic products. However, as fucica was developed based on the Yamato color chart, it was very challenging to reproduce the ideal color in cosmetic form. After repeated trial and error, cosmetic products that offer beautiful Yamato shades were finally brought to life. This Japan-made cosmetic brand delivers new, playful and colorful Japanese colors made with skin-friendly ingredients, which vividly brighten up the modern woman’s makeup regime.

Winner’s Voice

メイクは面倒でむずかしいものではなく、楽しむものであり、人生を豊かにしてくれるものだということを、日本中、世界中に広めていきたい。【fucica】が、そのきっかけになっていただけるよう、ブランドコンセプトでもある日本伝統色「大和色」を、気分や天気、会う人や着る服に応じてメイクの色に変化をつけ、大和色をまとい、自分自身のために表現をすることで、その方の人生に百の花を添えられるのではないか、と考えています。大和色特有の淡く上品な色、細やかでテクニックを必要としないテクスチャー、肌に負担をかける成分の不使用など、【fucica】を楽しんでいただけるよう、こだわり抜いたブランドです。

CACARI LLC.

Details

2018 2nd session Award for Products
Genre:Daily necessities
Price
Eye shadow: JPY1,900
Blush, Gloss: JPY2,700 each
Eyeliner: JPY2,100
Cheek brush: JPY6,500
*All excluding tax
Other
Eye shadow: 6 colors
Blush, Gloss: 2 colors each
Eyeliner: 1 color
Cheek brush: 1 type

Sales information