The yamato color of Japan-made cosmetics brightens up the everyday life of the modern woman

Many women feel like they wear the same make-up every day, or do not know what colors suit them. The domestic cosmetic brand fucica incorporates Japanese traditional Yamato colors and was created with the aim of making the makeup experience more enjoyable. When manufacturing, it is generally the norm to produce the same types of color used in existing cosmetic products. However, as fucica was developed based on the Yamato color chart, it was very challenging to reproduce the ideal color in cosmetic form. After repeated trial and error, cosmetic products that offer beautiful Yamato shades were finally brought to life. This Japan-made cosmetic brand delivers new, playful and colorful Japanese colors made with skin-friendly ingredients, which vividly brighten up the modern woman’s makeup regime.

Winner’s Voice


2018 2nd session Award for Products
Genre:Daily necessities
Eye shadow: 6 colors
Blush, Gloss: 2 colors each
Eyeliner: 1 color
Cheek brush: 1 type
Eye shadow JPY1,900
Blush, Gloss JPY2,700 each
Eyeliner JPY2,100
Cheek brush JPY6,500
(All excluding tax)