HAMICO BABY TOOTHBRUSH

HOKUBI Co.,Ltd. (Ishikawa)

Brushing a baby’s teeth can be a headache for parents. However, one of the reasons babies dislike brushing is because it hurts when the tip of the toothbrush touches the baby’s’ gums when brushing too hard. The HAMICO Baby Toothbrush was developed together with dentists and dental hygienists over a period of two years. Two unique features include the minimized brush head with short, soft bristles that are gentle to the gum and can reach the back teeth, and the thin, easy-to-grip ring-shaped handle which is designed to prevent the brush from reaching the throat. Created with babies’ future in mind, HAMICO can make babies eager to have their teeth brushed.

Winner’s Voice

乳歯が生え始める生後5か月からはハミガキ習慣を身につける大切な時期。でも、赤ちゃんがハミガキを嫌がったり、ママの仕上げみがきが大変だったり、時には危険なことがあったりと色々問題がありました。「赤ちゃんもママも使いやすい新しいベビーハブラシをつくろう!」そんな思いから、歯科医師と歯科衛生士とともに試行錯誤を重ねHAMICO(ハミコ)は生まれました。大切なのは、赤ちゃんがおもちゃ感覚でハブラシに慣れること。ママがしっかりみがいてあげられること。デザイン性と機能性と安心性を兼ね備えた新しいベビー用歯ブラシ、これが私たちの”おもてなし”です。

HOKUBI Co.,Ltd.

Details

2018 2nd session Gold Award for Products
Genre:Daily necessities
Variation
“Doodle” Series
“12 Animals” Series
“Tales” Series
Price
JPY600 per item (excluding tax)

Sales information