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Oboro 100 years Extreme

OBORO TOWEL Co.,Ltd.(Mie)

An ultralight and highly absorbent item brought to life by a unique towel manufacturing technology

Although Imabari and Senshu are currently the two most famous towel production sites in Japan, Mie Prefecture was also once a leading producer where unique technologies were cultivated. The Oboro 100 Years Ultimate Towel was developed by employing the best of such technologies. The towel is made from a pile fabric, which is particularly good at absorbing moisture, but another point of special note is the fineness of the threads. While fine threads are generally not used to provide volume, Oboro towels employ ultrafine threads to produce two piles at a time through a proprietary method. When you hold it, you will be surprised by its lightness despite its volume. The use of ultrafine threads also allows for superb absorbency and quick drying. Oboro towels were brought to life as a bath towel that best suits the traditional bathing culture of Japan.

Winner’s Voice

おぼろタオルは、日本のお風呂文化とともに独自の進化を遂げてきたタオルメーカーです。代表的な商品は、入浴時に使うタオルとして90年以上愛され続けている「おぼろガーゼタオル」があります。今回の受賞商品「おぼろ百年の極」は、そんな日本特有のお風呂文化の中で入浴後ご使用いただくために特化した特別なタオルです。特長は、見た目のボリュームからは想像できない軽量感と抜群の吸水性と、一度使うと忘れられない拭き心地の良さ。どなたでも安心して使っていただけるように、赤ちゃんが口に入れても安全なエコテックス®スタンダード100クラスⅠ認証や、肌が敏感な方にも安心にお使いいただけるようにアトピー協会の推薦もいただいています。100年続く伝統製法を守りながら、今後百年先も世代を超えて愛される商品にしたいという想いを込めて完成した「おぼろ百年の極」。今後は国内外を問わず様々な方に至福のひとときを体感いただければ嬉しいです。

OBORO TOWEL Co.,Ltd.
Mie
2018 1st session Gold Award for Products
Genre:Daily necessities
Variation
Bath towel
Face towel
Color
Both the bath towel and face towel are available in seven colors, Two-tone colors (Blue/Green, Orange/Pink), Solid color (Blue, Rose, Green, Gray, White)
Price
Bath towel JPY4,000 (excluding tax)
Face towel JPY1,500 (excluding tax)