OMOTENASHI Selection

日本語 | ENGLISH

First lady model tatami tote (L) Kurashiki canvas No.4

TATAMI SHOP AOYAGI(Chiba)

A bag created out of kindness for babies, the environment, and soft rush farmers

This mother’s bag made with natural materials embodies the “omotenashi spirit for babies” of a long-established tatami store founded over 90 years ago in Choshi City in Chiba Prefecture. In addition to being a popular choice of parents who want to provide items of true value to their children, this bag has also been presented to VIPs around the world, including the British Royal Family. They are made using soft rushes that are usually discarded because they are too short in length for tatami mats, and stained leather material that would otherwise go to waste, so the bags are environmentally friendly and affordable. More than 90% of domestic soft rushes are produced in Kumamoto Prefecture, but since the earthquake in 2016, the number of farmers continues to decline. The first lady model tatami tote is infused with the hope of the manufacturer to show a way for farmers to create new products using soft rushes.

Winner’s Voice

このバッグの原点は、マザーズバッグをイメージしてデザインしました。この世に生を受けた赤ちゃんへの「おもてなし」を考え、赤ちゃんを寝かせてお世話をする時に直接肌へ触れるシートを、熊本県産のイ草を使ったゴザを使用しました。バッグ本体は倉敷帆布、持ち手は姫路レザー(牛のヌメ革)、金具は特注の真鍮と、育っていくお子様と一緒にエイジングデザインされていく国内素材を厳選いたしました。 イ草に限っては、今まで「短い」というだけで廃棄されていたイ草でリプロダクトしたゴザを別注で作り、使用しています。

TATAMI SHOP AOYAGI
Chiba
2018 1st session Gold Award for Products
Genre:Interior/Fashion
Variation
Tatami: Made in Kumamoto, Meseki-ori (Specially-woven tatami mat)
Canvas: No.4 Kurashiki hanpu known as one of the world’s best canvas fabrics
Leather: Tanned cow hide made by a tanner from Japan’s famous producing area
Price
JPY38,000 (excluding tax)