Produced in Aomori Prefecture, the “Apple of the gods” is Japan’s first completely pesticide-free apple juice. While pesticide-free apple juice is extremely difficult to make, it was achieved through the wish to provide a safe, healthy and delicious product for children. The ingredients are four apple cultivars harvested in autumn: “Sun Fuji,” which is full of honey core; “Orin” with a rich aroma; “Kinsei,” which is popular for its fresh scent and sweetness; and “San Jona,” with a sour-sweet flavor. The apples are then after-ripened during the cold season (from November to March) to evaporate the unnecessary moisture and condense the sweetness. The packaging of the product is also elaborate: the bottle, designed with the image of the view of the sunset and Mount Iwaki seen from the apple orchard of Aomori, is packaged in a wooden box, Japanese washi paper, a gold cylinder container and furoshiki (Japanese wrapping cloth) – as if it were wrapping a precious treasure. This premium product will be an excellent gift for any celebration, as a summer or year-end gift, for someone reaching a milestone in life, or perfect for serving for guests.
We pursued the basics of omotenashi in qualities that aren’t readily visible: safety, healthiness and deliciousness. For the raw material of the juice, we harvest only fully ripened apples that are certified as pesticide-free, and then expose them to the cold wind during the winter season for after-ripening so that the unnecessary moisture evaporates and the flavors are condensed. Spending time and effort in this way for the finest quality product is our style of omotenashi.