Set against the backdrop of Tojinbo, Fukui Prefecture’s premier scenic spot, this guided tour transforms sightseeing from mere “viewing” into a “memorable experience”. Local guides, certified as Tojinbo Masters, provide clear explanations of the cliffs’ formation, history and culture, delivering a profoundly moving experience to visitors.

This tour offers two distinct options: the “Guided Tour”, renowned for its warm interaction, and the “Self-Guided Tour”, featuring 24-hour multilingual audio guides. The former allows visitors to experience the sheer power of the cliffs and the lives of the people through local perspectives and anecdotes, engaging all five senses. The latter provides flexibility, enabling travellers to explore freely at their own pace, realising a new style of tourism that transcends time and language constraints.

Pursuing high-quality experiences at accessible prices, it appeals to a broad spectrum of ages and nationalities. Its uniqueness led to winning the Grand Prize at the Fuku-no-ne Awards 2023, earning high praise from experts. Moving forward, it will advance collaboration with surrounding areas to build a sustainable tourism model expanding from “points” to “areas”. By blending innovation with a spirit of hospitality, it delivers special moments that linger long in travellers’ memories.

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