The “Heart Touch Cake” by NEWTON Co. is a completely new type of surprise gift that gives shape to the sender’s feelings. By uploading SNS videos, audio, or images from platforms such as YouTube or Instagram to the dedicated NFC tag-equipped pick that comes with the cake and registering a message, the recipient can simply hold their smartphone over the pick to play the message. Unlike conventional sweets, it offers an interactive experience that not only allows you to enjoy eating but also to deliver a story that resonates with the heart. It can be used in various scenes such as birthdays, proposals, anniversaries, Mother’s Day, Father’s Day, or graduation celebrations, making it possible to deliver feelings of gratitude, congratulations, love, and encouragement that are difficult to put into words along with a sense of excitement. This cake embodies Japan’s delicate hospitality culture by transforming the sender’s thoughtfulness and kindness into a tangible form and creating a mechanism to connect hearts, making it more than just a gift and helping to deepen bonds with loved ones. The operation is extremely simple, requiring no special knowledge or skills, as the message starts playing just by holding a smartphone over the pick, making it easy to use even for non-digital generations. Furthermore, the cake is made in Japan and carefully finished by artisans one by one, combining visual beauty with a sense of luxury. It brings together refined design and the warmth of craftsmanship, resulting in a unique sweet where technology and craftsmanship harmonize. At the moment when the smartphone touches the fluttering heart, the sender’s feelings transform into a one-of-a-kind moving experience, creating an unforgettable memory like never before.

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