The “BISHU BLEND” is a product crafted by the specialty coffee shop “COFFEE ROASTERY 101” located in Ichinomiya City, Aichi Prefecture. This product is composed of three types of blended coffee—Elegant, Dandy, and Lovely—that express the history of the traditional wool textile industry “Bishu Wool,” which developed mainly in the western Owari and Seino areas, and the diverse people who have supported it. Elegant is inspired by women who are bright and graceful yet possess inner strength, while Dandy represents men with power and depth. Lovely uses organically certified raw beans, with 50% of the blend made up of decaffeinated coffee beans, and is inspired by the diverse youth of the future. All coffee beans used are consistently handled by international coffee appraisers from raw bean selection to blending and roasting, completing the flavor profile. These three types of blends are drip bags created to convey the heartfelt dedication to products, which has been passed down in the hearts of the people from each production area of the “Bishu Textile Brand,” recognized worldwide for its exceptional skill and history, to a wider audience.

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