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2025

TOTONOI Green Tea Powder

COLLARS Co., LTD. (Tokyo)

“TOTONOI Green Tea Powder” is a modern and functional Japanese tea developed to bring the balanced and relaxed state of mind and body, known as “totonoi,” from Japan’s unique sauna culture into everyday life. The ingredients lavishly use the first tea leaves of the rare “Tsuyuhikari” variety from Shizuoka Prefecture, and by finely powdering the high-quality sencha with its rich umami and refreshing aroma, it is designed to allow the full intake of the tea leaves’ natural nutrients. It contains a balanced mix of beneficial components that support health, such as catechins, theanine, vitamins, and caffeine. Furthermore, this product dissolves quickly in both water and hot water, making it less likely to clump like typical matcha, and it can be evenly mixed without the need for a tea whisk or special equipment, allowing you to enjoy authentic green tea effortlessly. The small pouch with a zipper makes it easy to carry to travel destinations, workplaces, or schools, enabling you to enjoy “totonoi” time anytime, anywhere. It can also be arranged as a “green tea latte” by mixing it with milk for a matcha latte-style drink. This product, which aligns with the modern lifestyle and blends Japan’s traditional beauty with functionality, is a cup filled with the spirit of hospitality that will be appreciated by people overseas as well.

* Text may be generated using the automatic translation service.

COLLARS Co., LTD. (Tokyo)

  • COLLARS Co., LTD. Official Instagram
2025 Award
Genre: Food/Drink

■Size
・20g resealable bag
・1.5g sticks x 10

■Color
・20g resealable bag: White/Black
・1.5g sticks x 10: White

■Price(excluding tax)
・20g resealable bag: ¥830
・Sticks (1.5g) x 10: ¥1,000

※ Please see the latest pricing and tax information on the company's home page.