The “NAGUSA Ginger Spicy Hot Pot” was developed collaboratively by FOODUCE Co., Ltd, Chef Tomohiro Yabusaki, the Ashikaga Mirai Support Ambassador (from Minami Aoyama Essence), and local residents as part of the “Satoyama Regional Revitalization Project in the Nagusa District of Ashikaga City” conducted in 2021. It was released in December of that year. This product uses a generous amount of ginger, turmeric, chili peppers, and shiitake mushrooms from the Nagusa district of Ashikaga City. To provide a more authentic taste, it luxuriously incorporates 11 different spices (ginger, goji berries, garlic, Sichuan pepper, jujube, mandarin orange, turmeric, chili peppers, star anise, cinnamon, and cloves). By packaging the soup and spices separately and adding the spices during cooking, it is designed to offer a fresher and richer flavor. Amidst the numbing spiciness of the hot pot, you can also enjoy the umami, the refreshing aroma of ginger, and its deep flavor. Many people have repeatedly purchased it to enjoy authentic hot pot at home, and it has been well-received as a return gift for Ashikaga City’s hometown tax donations. Since its establishment in 2017, FOODUCE Co., Ltd has focused on product development using local ingredients and creating products with food safety and security in mind. This product is a culmination of local ingredients, technology, and the community’s spirit.

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