GEZELLIG Camera Strap
NPO Gezelligplein (Miyagi)
The “GEZELLIG Camera Strap” is a camera accessory that features unique handwoven art, crafted with the free-spirited creativity of users from a work support facility. It all began with a fabric created by a person with a disability, characterized by its rich woven texture. While it was full of individuality and design, its uneven surface made sewing challenging. However, inspired by a friend’s remark, “I want to carry an art piece attached to my camera,” the person in charge dedicated themselves passionately for six months, experimenting and establishing a system where the entire production process is handled solely by creators with disabilities. This led to the creation of an incredibly light and flexible camera strap, combined with genuine leather. The greatest appeal of this product is that the creators’ individuality and sensibility are vividly expressed in the patterns. For instance, one creator’s mood of the day directly translates into innovative designs, while another weaves remarkably balanced patterns with unwavering concentration. The strap length can be adjusted with an adjuster, allowing it to be worn across the body, gently accompanying the user from travel to everyday life. The brand name means “pleasant time” in Dutch, and the logo embodies the wish that “our products will inspire people to think about disability welfare.” It has been well-received by foreign visitors at the Tokyo Photographic Art Museum, serving as a special tool that enriches the lives of those who hold it while supporting the independence of its creators, fostering a heartwarming cycle.
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