The “Ise Gikakushi fragment case ‘MOCHI’” is a sustainable and innovative fragment case made from 100% Ise Gikakushi, a traditional craft of Mie Prefecture. This product by douraku Co.,LTD uses no animal-derived materials, instead processing plant-based washi paper with proprietary technology to give it a leather-like appearance. It is lightweight yet highly durable, with material characteristics that become more beautiful with use. Its compact design is optimized for modern cashless living, featuring a simple design that condenses only the essential functions. The naming, inspired by the “mochi” culture that spread along the approach to Ise Jingu, and the fusion of traditional craftsmanship with modern functional beauty embody the brand’s philosophy. Since its founding in 2009, douraku Co.,LTD has focused on regional revitalization and the preservation of traditional techniques, continuing efforts to integrate the 340-plus-year history of Ise Gikakushi into modern life. The company also emphasizes contributions to a sustainable society, such as reducing environmental impact and forming individuality through long-term use. Compared to other products, its distinctiveness lies in not using animal or synthetic materials, its modern interpretation of traditional culture, and valuing the material’s aging process.

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