The “Sodateru Towel wa/en” is a special towel created by A-Z corporation. The company, which celebrated its 60th anniversary in 2025, began with the production of onsen towels and has been pursuing towels that are closely aligned with the Japanese way of life. As a result, the “Sodateru Towel” was born, a towel that becomes more textured and softer, blending with the skin the more it is used. Now, 12 years after its inception, the company is aiming to bring this towel overseas as a new challenge. It is not just about delivering towels, but also about conveying the beauty of Japanese living and the cherished “spirit” that has been nurtured. This led to the creation of the “Sodateru Towel, gifted with a furoshiki.” The furoshiki is a Japanese tradition dating back to the Nara period, embodying the spirit of cherishing things and the kindness of wrapping connections with people. The act of “wrapping” is not merely about enclosing an object but also about embedding the giver’s sentiments. Both the towel and the furoshiki are rooted in Japanese life, and by combining these two, the company hopes to deliver a special experience that envelops the essence of Japan. Every time the towel is picked up, and every time the furoshiki is unwrapped, the aim is for people to feel Japanese culture and enjoy a “#LifeWithSodateruTowel” wherever they are in the world. With 60 years of history, the company wraps the spirit of Japan and delivers it to the world.

* Text may be generated using the automatic translation service.