Sleepinn’s “Noto Hug” is a unique body pillow inspired by the shape of the Noto Peninsula, designed to support restful sleep. Its curved form gently fits the body, accommodating various positions such as side sleeping, lying face down, backrest support, and maternity use. It cradles the pelvis and core, providing a deep sense of comfort. The product was created in response to the Noto Peninsula Earthquake, born from a desire to contribute to regional revitalization and emotional healing through sleep. It combines the region’s shape, materials, and spirit into an unprecedented empathy-driven product. The cover fabric uses a special knit infused with diatomaceous earth from the Noto region of Ishikawa Prefecture, offering excellent moisture absorption, breathability, and deodorizing properties, along with a smooth touch for year-round comfort. The filling combines ultra-fine 0.5 mm beads (“Snow Beads”) with polyester fiber, providing pressure distribution, high resilience, and a soft, springy texture that remains silent, ensuring quiet adaptability to changes in sleeping posture. Developed by a certified Advanced Sleep Health Instructor, the design incorporates feedback from local residents and prioritizes mental and physical recovery. Measuring approximately W73cm × L78cm × max thickness 20cm, it achieves a balance of huggability and stability, making it suitable not only for the bedroom but also for sofas, cars, and various relaxation settings. Additionally, 5% of sales are donated to support tourism recovery in Noto, making this a “product that unites empathy and contribution” with a unique social value not found elsewhere.

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