The “Ate no moto” premium gift created by bartenders series was born out of a strong desire to save the vegetables of Kumamoto, which lost their market due to the 2016 Kumamoto earthquake. To address this issue, bartenders from HIRONOSUKE, vegetable sommeliers, and processing experts pooled their wisdom to develop “Ate no moto,” processed products that make the most of Kumamoto’s proud ingredients. They are committed to being additive-free and not using chemical seasonings, focusing on maximizing the natural flavors of the ingredients. The lineup includes 13 unique products born from the bartenders’ creative perspectives, such as “Hironosuke Miso,” which combines miso brewed with Aso’s spring water and truffles, and an adult chocolate paste infused with liqueur and made with Kumamoto-grown navel peel. This diverse lineup allows customers to freely choose combinations from all the products, creating a gift system where they can thoughtfully select combinations for the recipient. Furthermore, the gift box features the stone wall pattern of Kumamoto Castle’s “Musha Gaeshi,” a symbol of Kumamoto’s recovery, conveying the deep affection for the region and the hope for its reconstruction embedded in the products.

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