“NARAMAKI Super thin Haramaki” is the flagship product of “NARAMAKI,” with the brand concept of “warming both body and soul in Nara.” This haramaki, which can be worn regardless of the season, pursues a thinness that provides a smooth texture of cotton and silk, combining warmth and breathability to keep the abdomen comfortable all year round. Users highly appreciate its gentle fit, which makes them forget they are wearing it. Additionally, the fabric features “protective embroidery” of motifs related to the ancient city of Nara, such as parent and child deer, the Great Buddha, persimmon leaf sushi, and Nara pickles, aiming to soothe the heart and warm the spirit with a design that evokes Japan and Nara. Behind these attractions lies the technology of TATSUMI TEXTILE Co.,Ltd., with 97 years of history, and a commitment to quality in Japanese sewing and embroidery details. Furthermore, maintaining a price setting that is easy to incorporate into daily life is our mission. In Japan, there is a tradition of wearing haramaki from childhood, which we consider a wonderful culture that cares for the body. To spread this tradition worldwide, we have been expanding our stores in Paris, France, since the brand’s inception, achieving sales of over 80 pieces per month every December, marking success in regions without a haramaki culture. We continue to challenge ourselves to provide relaxing moments to people worldwide, so they can feel that “life is more enjoyable when wearing NARAMAKI.”

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