“FROM EARTH” is a product exclusively sold face-to-face in beauty salons, offering a high level of effectiveness by replacing most of the “water” used in cosmetics with “humus extract.” Humus extract is a rare ingredient rich in 64 types of beauty components, including fulvic acid, minerals, and amino acids, extracted from ancient soil, and it is also approved for use as drinking water. There are three development principles: the first is to create products that do not burden people or the environment. In the Reiwa era, it is said that 1 in 3 people have some form of allergy, so we do not add any of the old designated ingredients that may adversely affect people or the environment, and all products undergo human patch testing. The second is to provide an experience that moves the hearts of professionals. More important than any theory is the satisfaction during use, and if it is not recognized by beauty professionals, it will not be conveyed to the customers. We aim to create “products that move the hearts of professionals.” The third is that humus extract is the main ingredient. The main ingredient necessary to create an inspiring product is humus extract, which is approved for drinking, made from marine humic soil, extracted using a patented method that does not destroy any natural components, and has passed safety tests as a beauty ingredient.

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