“atamano.isu” is a wooden chair developed by TATE Lab., operated by SCHEMA, Inc., and is a wellness product that offers a new experiential value of momentarily resting the head amidst the busyness of modern society. People living urban lifestyles are constantly chased by daily tasks and seek deep rest for both mind and body. To meet this need, this project was conceived with the idea that “a chair’s role is not necessarily just for sitting,” and thus a chair for resting the head was devised. It is a mental healthcare product that provides a special space where one can block out their view, become aware of their five senses, and focus on their inner voice, allowing them to rest their head. Additionally, by using a dedicated pedestal, it can also be used as a regular seating chair, making it suitable for a wide range of scenes such as hotels, offices, and public areas. At TATE Lab., cutting-edge woodworking equipment is introduced, and furniture craftsmen apply meticulous handwork to produce high-quality products. This product emphasizes local production for local consumption and the use of high-quality materials, adopting coniferous plywood from Chichibu, Saitama Prefecture. The activities of TATE Lab., as a “creative studio for sensory expansion,” are reflected in this product, offering new value different from conventional chairs.

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