“Soap of the Future” adopts the traditional soap-making method known as the cold process, which involves mixing ingredients without adding heat. This method ensures that the active ingredients are well-preserved, providing excellent cleansing power while being gentle on the skin. The active ingredients include four types: Igusa (refreshing type), Kurozu-kasu (soothing type), Tsubaki (moisturizing type), and Ume (plumping type), all of which utilize surplus products from the production and manufacturing processes in the Kyushu region. By using naturally derived ingredients and avoiding chemical additives, it is safe for everyone in the family, including those with sensitive skin and babies. It lathers well and gently cleanses the entire body, including the face. Furthermore, with a focus on environmental consideration and sustainability, it is a product that takes a step towards the future from the perspective of the SDGs. The package design also reflects a sense of Japanese elegance and quality, with attention to appearance.

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