“TRYPEAKS” is a craft beer provided by TRYPEAKS, designed to support challengers. This beer was developed in collaboration with supporters through crowdfunding and was released in 2018 on one of the largest scales in Japan’s beer category. The brand’s philosophy embodies the spirit of “always aiming for the peaks (PEAKS) and taking on challenges (TRY).” It is particularly known for being served at events that celebrate challenges, such as company induction ceremonies, milestone events for major projects, and commemorative events for professional soccer leagues. A unique aspect of TRYPEAKS is that it does not rely on conventional advertising or marketing. The beer currently offered is a white ale, designed to be enjoyable even for those who are not particularly fond of beer, allowing as many challengers as possible to appreciate it. It is characterized by a crisp yet rich taste, with careful selection of barley, hops, and other ingredients. Another distinct feature is that TRYPEAKS offers only one type of beer at a time but occasionally changes its flavor entirely, transforming the product itself. This approach provides users with a fresh experience while demonstrating a commitment to innovation.

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