“Umukujima-san” is a unique food product made using the Okinawan red sweet potato “Chura Koi Beni.” This product allows you to enjoy both “Umukuji Tempura” and “Mochi,” which are traditional Okinawan local dishes, in a single product. By generously using red sweet potatoes and balancing the mixture with glutinous rice flour, it offers different textures: crispy tempura when fried and chewy mochi when steamed. This product, developed by the agricultural production corporation Marche Okinawa kabushiki kaisha, sources carefully selected red sweet potatoes from local company farms and contracted farmers, achieving year-round cultivation. This not only supports local agriculture but also contributes to reducing food mileage. Additionally, by absorbing carbon dioxide during cultivation, it shows consideration for the environment. Furthermore, through collaboration with welfare facilities, it also fulfills social contributions, contributing to the sustainability of the local community. This product has won the Grand Prix at the Japan Food Selection, where its quality and innovation have been highly praised. As a unique product using red sweet potatoes, it is evaluated not only for its taste but also for its storytelling and packaging design in various aspects. This product, which blends Okinawan tradition and innovation, offers consumers a new culinary experience through locally rooted product development.

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