“CHARMANT” is an innovative eyebrow color developed by a・CopineJapan. Eyebrow color is a specialized cosmetic product used to change the shade of eyebrows, primarily applied as the final step in makeup. This product introduces a new texture that defies the conventional concept of eyebrow mascara, offering a unique application experience that is neither pencil nor powder. It allows for naturally beautiful and well-defined eyebrows, enhancing facial impressions. The developer, Aoki, the representative of a・CopineJapan, is a professional with over 13 years of experience in eyebrow salons, having worked on more than 20,000 eyebrows. Through this experience, Aoki realized that eyebrows have the power to boost self-confidence, transform daily life, and significantly contribute to QOL improvement. With the aim of providing ideal eyebrows for everyone, “CHARMANT” was created. This eyebrow color overcomes the common issue of stiffness in traditional eyebrow mascaras by adopting a concealer-like texture, achieving a soft, airy, and natural finish. Additionally, it features eco-friendly paper packaging that ensures durability and preservation, making it a long-lasting product aligned with sustainability goals. a・CopineJapan continues to offer the latest eyebrow technologies based on years of experience and expertise. The company showcased its innovations at the 2022 beauty trade show “beautyworld JAPAN 2022,” gaining significant attention. Furthermore, it was featured in Kobunsha’s “美STORY” in December 2019, “GLOW” in 2020, and selected for Kiitos’ “2023 とってもいいものすきなもの みんなが選んだいいものすきなもの” in December 2023. “CHARMANT” is not only a product that enhances eyebrow beauty but also an item cherished by many for bringing out inner beauty.

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