“Hinohikari (white rice)” is a specially cultivated rice offered by Kubosanchinookome Kabushiki Kaisha, which reduces pesticide use by 50% and limits the use of chemical fertilizers, making it an environmentally friendly rice. In the market, rice from other farmers or older rice may be mixed in, but we have been selling online for 15 years with the desire to deliver to consumers the same rice that our family eats every day. All standards are based on whether it is safe for our own children to eat, and we have obtained JGAP certification and implemented thorough production management. We undergo an annual review by a third-party organization and strive to improve our farm daily. It is certified as a “Usa Brand Certified Product” in Usa City, Oita Prefecture, and is produced under strict quality control, using a color sorter to inspect each grain of rice. All tasks from sowing to shipping are carried out by our family, with love and dedication. By communicating directly with customers, we respond to their needs, such as packaging methods, and strive to provide personalized service. With the hope that people will enjoy a relaxing time eating rice, we consider the people who will eat it and carry out our tasks and responses accordingly. We have received words of gratitude from customers for our service, and our rice has been praised for being “glossy, sweet, and deliciously chewy even when cold!”

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