“choiage series” is a snack developed by WANWAN, INC. with the aim of fostering a “better relationship between people and dogs.” It is produced domestically with the hope that dogs will remain energetic and healthy, and with the intention of making shopping enjoyable for customers. The series includes products like “Sasamin,” “Katsuokun,” and “Oimon.” Notably, “Oimon” uses sweet potatoes, which dogs love, and is rich in nutrients beneficial to health. All products come in resealable bags, making them convenient for storage and outings, allowing for easy feeding even when on the go. Additionally, some products incorporate surplus parts of human food and Ezo deer captured for pest control, in line with SDGs principles, as part of efforts towards a sustainable society. The packaging features unique original characters, whose surreal and humorous interactions add an element of fun to shopping.

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