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2025 Gold

HAS-YA KONA NATTO

SHIKOKU AWA HAS-YA (Tokushima)

“HAS-YA KONA NATTO” is an innovative product that transforms natto, a traditional Japanese fermented food, into a powdered form using a unique manufacturing method. While reducing the characteristic stickiness and strong aroma of natto, just one teaspoon (approximately 2g) provides 4.2 billion natto spore-forming bacteria. Made with only soybeans and natto bacteria, it is a safe option for everyone, from young children to the elderly. Free from additives and artificial colors, this product has been on the market for over 20 years, with total sales exceeding 1 million packs. As a powder, it can be easily sprinkled onto rice, miso soup, yogurt, or other daily meals, making it a convenient way to incorporate beneficial bacteria into a busy modern lifestyle. It also blends well with various dishes and is produced using a completely original method, not freeze-drying. Since the natto bacteria remain in spore form, they survive and reach the intestines alive. With the gut now considered the “second brain,” just one teaspoon can support digestive and microbial health. Additionally, by minimizing unnecessary packaging, the product also reduces environmental impact. Under the slogan “Live Bacteria, Live People,” SHIKOKU AWA HAS-YA is committed to promoting health worldwide through its probiotic-based food products, aiming to support as many people as possible in leading a healthier lifestyle.

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SHIKOKU AWA HAS-YA (Tokushima)

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2025 Gold Award
Genre: Food/Drink

■Size (3 types)
32g/84g/180g

■Variations (5 types)
・Arabiki
·powder
・Mulberry leaves
・Organic powder
・Mulberry leaf organic

■Price(excluding tax)
・Arabiki
32g: 1,200 yen
84g: 2,000 yen
180g: 3,500 yen

・Powder, mulberry leaf
32g: 1,200 yen
84g: 2,800 yen
180g: 4,800 yen

・Organic powder, mulberry leaf organic
84g: 4,800 yen
180g: 7,600 yen

※ Please see the latest pricing and tax information on the company's home page.