“Hatushimo” is a premium rice variety representing Gifu Prefecture, cultivated mainly in limited areas such as the Chuno and Seino regions. Due to its low production volume and limited availability in the market, it has recently been referred to as “phantom rice.” Grown in Gifu Prefecture’s rich natural environment and fertile soil, this rice is characterized by its large grains and firm texture. When cooked, it becomes fluffy and maintains its delicious taste even when cooled, making it ideal for onigiri and sushi. Moririce Kabushiki Kaisha collaborates with local farmers to ensure a stable supply of high-quality “Hatushimo.” The company employs eco-friendly farming methods by using green manure as fertilizer and minimizing the use of pesticides and chemical fertilizers, ensuring a safe and reliable product for consumers. Additionally, to enhance the value of this local specialty, Moririce actively promotes “Hatushimo” at regional events and fairs. These efforts help increase awareness of Gifu-grown “Hatushimo” and contribute to the revitalization of the local economy. Moving forward, Moririce aims to continue producing high-quality rice while growing together with the community.

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