“Nihonmatsu jumangoku rice~Selected~” is a high-quality Japanese rice produced in Nihonmatsu City, Fukushima Prefecture. It is grown as a specially cultivated rice with minimal use of chemical fertilizers, focusing on organic fertilizers. This approach maximizes the natural flavor of the rice, providing a safe and delicious taste. The “Selected” rank represents the highest level, where the size of the grains, taste, flavor, aroma, and texture are all meticulously pursued, making it the most luxurious in the series. The producers practice environmentally conscious farming by using reduced pesticides and organic fermented fertilizers. The variety used is Koshihikari, and the fusion with organic fermented fertilizers further enhances its flavor and quality. The package features emblems passed down through generations in each town of Nihonmatsu City, conveying a sense of hometown pride. This product is highly regarded as a high-quality Japanese rice that combines quality, innovation, and environmental consideration. The brand’s philosophy aims to provide exquisite taste and add luxury to everyday dining. There is a strong commitment to maintaining quality and innovation, consistently achieving top-tier taste values each year. Effort Co., Ltd. is dedicated to delivering safety and satisfaction to consumers through this product.

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