“cellpur” is a urethane foam containing plant-derived TENCEL powder developed by NEVEON, one of the largest urethane foam manufacturers in Europe, located in Austria. This bedding series was directly imported and designed to suit the Japanese sleeping environment and Japanese people. The highly elastic cellpur has a soft surface finish to disperse body pressure, while at the same time being made to bounce back firmly so that the body does not sink. It allows people to maintain an ideal sleeping posture whether lying on your back or side. Another great appeal of this mattress is its excellent moisture absorption and desorption properties. TENCEL powder controls moisture inside the urethane to create a comfortable humidity environment. Even if perspiration occurs during sleep, it keeps remaining dry and comfortable, supporting a comfortable sleep and a healthy lifestyle. Also made of TENCEL, the cover feels moist to the touch and is surprisingly soft and smooth.
All Shinohara Chemical staff members are certified sleep health instructors, and as sleep professionals, they are involved in the development of a wide range of products. This bedding series, the result of a collaboration between Japanese craftsmanship with a focus on high quality and high functionality and advanced Austrian materials, has also been recommended by the Austrian Embassy’s Commercial Office.

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