The “PIPOCCHI Quilting Maglia” is a uniquely thoughtful backpack integrated with a tote bag. It has two registered trademarks, and a design registration is currently pending. The target audience is individuals who carry a lot of small items and documents, want to make commuting and travel easier, and still care about fashion. Its uniqueness lies in the beautiful belt form even when worn as a backpack, the 2-way design that allows it to be carried as a tote bag on the shoulder, the external structure that allows items to be accessed while walking, and the vertical multi-functional pockets. ANGEL KOBO SHIHO is a new manufacturer founded last year by a businesswoman born in the city and now living in Yokohama. Drawing from her own difficult commuting experiences, she began developing backpacks to support the mobility and style of working women. In the future, the brand aims to go beyond apparel, offering stylish solutions to the dissatisfaction and concerns of adult women regarding “commuting” and “travel.” While managing child-rearing and working as a sales representative at a major advertising agency, the move to Yokohama eight years ago marked the beginning of her search for a stylish and functional backpack to alleviate the pain of the daily commute. The resolve to “if it doesn’t exist, then I’ll make it” led to her resignation and turning her dissatisfaction into a business. The unique quilting and slender belt form that match suits and dresses add a touch of elegance. Furthermore, the “Light Angel Function®,” a set of five unique functional value standards, ensures functionality for customers. First, PIPOCCHI emphasizes the tote function that can be carried on the shoulder. It has 15 pockets and a structure that allows both belts to be stored. The outer pocket allows items to be retrieved while walking, and a pass case with a reel can also be attached. It is lightweight at 650g. Even in situations where you don’t want to carry a backpack, it can be handled elegantly, and you can enjoy the joy of walking with both hands free in a backpack style. It’s a design backpack that is light, doesn’t feel heavy or painful, and makes you feel cheerful and luxurious, helping you take a step forward with ease every day. The brand tagline is “Heart Fluttering, Cheerful Style.” The brand’s catchphrase is “More, You Can Do It.” The rebranding is scheduled for August, the improved second edition for September, and the release of a new product in November.

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