SassyRow Colorful Shoelace is designed to show color only on the ribbon part when the shoelace is tied. Since our founding in 2016, our company, The Global Games Inc., has primarily focused on developing products eligible for intellectual property rights. We have developed a wide range of products, including self-illuminating toy bullets with LED lights that do not rely on phosphorescent methods. SassyRow Colorful Shoelace was developed with the concept of “shoelaces that are not too flashy yet not too understated” for those who find traditional fully-colored or patterned shoelaces too bold but still seek a subtle and stylish accent. Initially, we considered weaving threads of different colors, but it was challenging to achieve with existing machines. We explored various methods, including changing the shape of the lace, but ultimately had to abandon those approaches. Eventually, we shifted to a dyeing method and, after encountering our current dyeing factory, successfully brought the product to market. The shoelaces are made in a lace manufacturing factory in Shizuoka Prefecture and are dyed by hand by a dyeing artisan in Fukui Prefecture, making them a purely domestic product. To achieve the concept of displaying color only on the ribbon part, we examined many sneakers and determined the ideal length of the shoelace and the dyed portion. The person in charge carefully selected the best color combinations and vibrancy from trend colors and a vast array of color samples, and great attention was paid to the model names. Additionally, the packaging was designed to convey the vividness of the colors simply while also being suitable for small gifts. Changing shoelaces might seem like something only those with a strong preference do, but many users have shared that their “favorites became even more beloved” and that their shoes “looked completely different.” By changing your shoelaces, you can enjoy coordinating them with your outfits, adding a touch of color to your footwear. Feel free to choose based on your existing wardrobe or your favorite theme color.

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