“Kyuzaemontei Dashi Shoyu” is a product Fujiyasu Jozo Co., LTD. proudly offers. The brand was established in March 2017 to embody the “hospitality spirit” of the founder, Fujiyasu Kyuzaemon, out of a desire to enhance the value of seasonings. “Kyuzaemontei Dashi Shoyu” is characterized by its sweet taste, which suits the palate of Kagoshima, and is made using dried bonito flakes and bonito extract from Makurazaki, resulting in a rich bonito flavor. Originally starting as purveyors of rice, wheat, soybeans, and tea for the Satsuma Domain, Fujiyasu Jozo Co., LTD. was founded as Fujiyasu Brewing Store by the third-generation Fujiyasu Kisaemon in 1870, beginning the production of soy sauce, miso, local sake, vinegar, and shochu. Maintaining a business style valuing customer relationships, they continue to cherish the tastes fostered by the climate of Kagoshima while creating products that adapt to the diversification of food and changes in the social environment. Seasonings are essential daily items, and price is a key consideration, but Fujiyasu Jozo Co., LTD. established the “Kyuzaemontei” brand out of a desire to enhance their value beyond mere pricing, aiming to create seasonings that people would want to give as gifts. The brand logo represents the initial “fu” of “Fujiyasu Jozo” as a crane, conveying a message of delivering the founder’s aspirations from the present to the heavens. By directly printing this design on the bottles, they aim to add color to the dining table, achieving a uniquely Kagoshima taste by using ingredients derived from Kagoshima. With the added sweetness of Kagoshima and the concentrated umami and richness of bonito, “Kyuzaemontei Dashi Shoyu” has a sweet flavor that is easy for a wide range of generations to accept, especially recommended as soy sauce for tamago kake gohan. It is also ideal as a seasoning for cold tofu, hot tofu, and even pasta. This product won the Grand Prix at the Japan Food Selection in August 2023.

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