Round slices Hoten is a traditional snack offered by MARUEISEIKA Kabushiki Kaisha. This snack is made by kneading wheat flour into a bean-like shape, frying it as a karinto dough, and then coating it with a crispy layer of candy called arheitou. This is why it is called Hoten, meaning “snack offered to the gods.” This simple snack is made without additives, using carefully selected ingredients. Since its founding in 1955, MARUEISEIKA Kabushiki Kaisha has been specializing in making Hoten snacks. When thinking of Hoten, you might imagine a sticky texture that clings to your teeth, but our Hoten is characterized by its crispy texture, beloved by many. Traditionally, Hoten was in the form of stick-shaped “Boten,” but we have developed “Round slices Hoten,” bite-sized and easy to eat. This allows for shorter cutting intervals and controlling the amount eaten at one time. Cutting the snack used to be cumbersome when done with knives, but we have improved efficiency by quickly introducing cutting machines. Also, there have been innovations in the candy coating. By minimizing the inclusion of mizuame (liquid glucose), and boiling sugar and mizuame at high temperatures, we achieve a crispy texture that doesn’t stick to the teeth. For the karinto dough, carefully selected wheat flour is used, deep-fried in a blend of vegetable oils to a crispy finish, and then coated with malt mizuame to create a rich, deep, crunchy texture. The crispy texture of Round slices Hoten is one of its prides, and humidity is its enemy. Therefore, we include a lime desiccant, but even though the bag has a zipper, please consume the contents as soon as possible after opening.

* Text may be generated using the automatic translation service.