The clearing powder -ZEN- is a product designed to cleanse the body from within. We are meticulous about the ingredients, using only completely pesticide-free brown rice. Skilled artisans roast the rice using a special method, creating a fragrant, caffeine-free beverage. Out of the 46 essential nutrients, this product allows for abundant intake of 43, including dietary fiber and minerals. The 8μm micro-particles quickly reach the intestines, absorbing and eliminating waste and toxins, and balancing the intestinal flora. LIFELO Co., Ltd. is a company with a 20-year history, primarily operating sports facilities in Kuwana City, Mie Prefecture. In 2024, the company launched the “LIFELO” brand, which focuses on natural femcare products and roasted brown rice beverages as a new business. They are committed to incorporating Japanese native plants grown using agriculture as close to nature as possible, striving to achieve a sustainable society. The founder’s background includes experiences of sudden death of a spouse and personal battles with illness, leading to a realization of the importance of self-care and a pursuit of methods to draw out the natural strength within people. After meeting directly with farmers, production sites, and experts nationwide, the company spent three years developing a product that maximizes the benefits of brown rice. The brown rice used is grown completely pesticide-free, benefiting from the pure waters of the Shimanto River, with no herbicides used in the fields, relying instead on pond snails. Skilled artisans carefully roast the rice using far-infrared rays, creating 8μm micro-particles that dissolve easily in water, making the product easy for the body to absorb. ZEN is available in convenient single-serving packets, allowing you to enjoy it anytime, anywhere. It is especially recommended before drinking alcohol, when concerned about swelling, or after consuming too many sweets. It can be dissolved in 200ml of hot water and enjoyed like coffee, sprinkled over rice as a seasoning, or added to ice cream for a sophisticated adult flavor. LIFELO is a brand that supports living a life true to yourself, and its logo symbolizes the intentions of “not including unnecessary elements,” “moving forward with integrity,” and “expanding as a Japanese brand.” Under the philosophy of “Live the life you love,” LIFELO offers support to help you live a life you truly love.

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