The ROYALHERB EX Series is a simple two-step skincare product (cleansing and moisturizing) designed to achieve the beautiful skin appearance known as “fresh-out-of-bath skin.” Since its founding in 1987, ROYAL COSMETICS CO., LTD. has prioritized hydration that truly meets the needs of the skin, maintaining a natural approach that excludes oily ingredients, artificial fragrances, colorants, and animal-derived components. With a focus on carefully selected plant-based ingredients, it preserves moisture through gold leaf and a rich blend of moisturizing agents, supporting the natural beauty of the skin. ROYAL COSMETICS owns two in-house factories where it conducts product testing, development, manufacturing, logistics, and sales entirely within its own group. Believing that true beauty should encompass wellness both inside and out, as well as mental enrichment, it emphasizes a “three-sided” approach to beauty, focusing on cosmetics and health. At its inception, the company was concerned about the extensive use of mineral oils in cosmetics, which heavily burdened the skin, and pursued only the best natural skincare products. By incorporating gold leaf, historically used in medicine and beauty, and using water and plant-based ingredients instead of animal-derived materials due to concerns like mad cow disease, it achieves the hydrated look of “fresh-out-of-bath skin.” All skincare products contain gold leaf, which, with continued use, is expected to improve skin elasticity and provide a whitening effect. Evidence of these benefits has been supported by human trials from a Swiss research institute, with findings presented at the Gold Society. Furthermore, as it does not use animal-derived ingredients, it has also obtained Halal certification, known for its strict standards. Usage is simple: lightly rinse the entire face with lukewarm water, lather the soap or foam well in the hands, and gently wash the face as if enveloping it. For the cream, apply 2–3 pumps (or 4–5 pumps for those with drier skin) to the face, and as a special treatment, apply 2 pumps of lotion and blend thoroughly until the gold leaf is no longer visible. ROYAL COSMETICS employs a dealership system based on word-of-mouth recommendations among close friends, with approximately 4,500 dealers and around 300,000 registered members nationwide. Moving forward, it plans to expand sales channels to make its products more accessible to even more customers.

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