MAF WOOL DENIM is a product that embodies the concept of “nfinitely beautiful,” characteristic of wool. While traditional denim mainly uses cotton, this product stands out for its softness, luster, and drape thanks to 100% wool material, emphasizing its elegance. The use of ultra-fine raw wool makes it even softer to the touch, ensuring comfortable wear. Wool’s high moisture-wicking properties make it comfortable to wear even in summer without feeling sticky. Additionally, it is highly resistant to color fading, maintaining its beauty for an extended period. Since its founding in 1896, NIKKE TEXTILE Co., Ltd. has specialized in planning and developing wool fabrics. As a sales company of Japan Woolen Co. (commonly known as NIKKE), it continues to propose wool-based plans and engage in sales and educational activities across a wide range of fields, including school uniforms, corporate uniforms, and general clothing. To expand the possibilities of wool, they are now aiming to enter the sports items market in addition to dress and casual items. Despite the fact that wool products only occupy a small percentage within the textile industry, we have always questioned why this high-quality, naturally functional, sustainable, and environmentally friendly material is not more widely adopted. While NIKKE has traditionally been strong in the uniform and suit sectors, they have embarked on new ventures under the mission of “casualizing wool.” The highly rare and ultra-fine fiber known as Super 140s, carefully selected by wool professionals, is woven meticulously in the Bishu region, a notable wool-producing area. This material is what allows customers to truly appreciate the heightened luster and drape (visual beauty) and soft texture (tactile luxury). Denim is often relegated to casual wear, but MAF WOOL DENIM pursues beauty that allows it to be enjoyed in various fashion scenes, including business settings. Its elegant appearance makes it suitable for workplace wear, and its comfortable feel promises a high-quality lifestyle both physically and mentally, whether outdoors or indoors. For washing, dry cleaning is recommended due to the potential for shrinkage from home laundering, though slight shrinkage may still occur.

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