KINMEDAI GOHANNOMOTO is a product meticulously crafted by WATANABE SUISAN, a company with over 100 years of history in Shimoda. It generously uses Kinmedai from Shimoda, incorporating 1.2 times the amount compared to existing products. Additionally, a carefully extracted broth from Kinmedai’s bones is used to maximize the natural flavor of the ingredients. The package design is elaborate, resembling a paper craft furoshiki. The exterior is simple, while the interior design evokes the spreading flavor of Kinmedai broth. The enclosed message card expresses our thoughts to the customer. Since its founding in 1920, WATANABE SUISAN has been engaged in the fish processing industry in Shimoda, Izu. By handling fresh local fish and overseeing everything from market purchases to processing and sales, we deliver exceptionally fresh seafood. Initially starting as a local fish shop, we now deliver seasonal fish from Izu to customers nationwide. Recently, we have noticed an increase in customers concerned about food additives, and more people are paying attention to labeling on our products. In this context, we developed this product to let people experience the true taste of Shimoda’s Kinmedai without any food additives. To fully present the natural flavor of the ingredients, we did not use chemical seasonings. The paper craft furoshiki-like design ensures it is a package that delights both the giver and the receiver. Inside its warmly textured wrapping, there is a heartfelt desire to convey “seasonality,” “safety,” and “satisfaction” to our valued customers. Simply add this product to rice and cook to create a richly flavored Kinmedai rice dish. The steaming aroma that rises as it cooks will stimulate your appetite. Through this product, which represents WATANABE SUISAN’s dedication, we deliver “seasonality,” “safety,” and “satisfaction” to our cherished customers.

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