The True wireless born conduction earphones Beethoven HP-B100BT is an innovative product that provides a zero-pressure, stress-free wearing experience. These earphones adopt a left-right separation method freed from neckbands that press against the temples and offer a new bone conduction method using unique ring parts that do not block the ears. This allows you to experience excellent stereo sound as if you were listening through a speaker system without blocking out ambient environmental sounds. Radius Co., Ltd., founded in California, USA, by former Apple Inc. executives in 1986, became independent as a Japanese corporation in 1996 under the current representative. Since then, it has developed a range of products specializing in music and video, embodying a company born in America and raised in Japan. The technology and development capabilities of Apple Inc. are part of Radius’s DNA, and the company continues to grow based on the company philosophy of “Honesty” and the action ideal of “Thinks on Free.” In recent years, with open-ear type earphones that do not block the ears gaining attention, Radius decided to enter this new category in response to changing lifestyles and the diversification of earphone usage and values triggered by the pandemic. The biggest challenge for this product was achieving a true wireless method using bone conduction technology. This product transmits vibrations through a ring-shaped fixing component that does not block the ears and achieves a unique design and fit through the ear-hook method. By overturning the conventional wisdom of bone conduction earphones, this product achieves both high-quality sound reproduction and a stress-free wearing experience, allowing you to stylishly enjoy clear music in a variety of settings, including everyday music listening, sports, and outdoor activities. The name Beethoven is derived from the great composer Ludwig van Beethoven, who created music using the principle of bone conduction despite having hearing impairments. It pays homage to his achievements, which demonstrated that “air vibrations are not the only pathway to the inner ear,” and serves as a hint for product innovation.

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