The Designer’s Daruma features six lines on its front, representing the passage of time from past to future. On both sides, the words “Korobu” and “Okiru” are written in Japanese Katakana to express the spirit of “falling down seven times, getting up eight” and are visually represented like a mathematical formula. The Daruma is designed as a modern decorative item with a color scheme based on black, white, and red. Imai Daruma NAYA, Inc. was founded in 1930 in Toyooka Town, Takasaki City, Gunma Prefecture, and produces traditional “Takasaki Daruma” using techniques passed down since the Edo period. In recent years, while valuing tradition, they have also been creating “Designer’s Daruma” with innovative designs. This new attempt has received high acclaim both domestically and internationally, expanding sales channels to Europe, America, Asia, and South America. The store also offers a “Daruma Painting Experience.” As demand for traditional red Takasaki Daruma has declined to fit modern lifestyles, the company has adapted their techniques and designs to appeal to young people and overseas customers. The Daruma is made from 100% recycled paper and uses environmentally friendly materials, such as pigments made from crushed shells. The design is finished in a modern two-tone color. This Daruma was created with the hope of conveying to people worldwide that stumbling is an opportunity to take the next step, and not a failure. Since each one is handmade, the design painted on each Daruma is slightly different, which is also a characteristic of the “Designer’s Daruma.” The design with Katakana characters on both sides is exclusive to overseas markets, while those sold domestically feature Italian characters.

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