″and OHU″ is a skincare series born from the rich nature of the Tohoku region, utilizing raw materials carefully cultivated by local farmers. Developed by YAKUODO Co., Ltd. through an environmentally friendly manufacturing process, the products feature plant-based ingredients from Iwate, including moisturizing rapeseed and sunflower oils. These ingredients offer gentle hydration and care for the skin, characterized by a fresh citrus base with a woody and transparent scent. The product was co-developed with Ferment Station, Inc. to contribute to solving local issues and environmental protection. Its development philosophy aims to revitalize the local economy and reduce environmental impact through a cycle of utilizing local resources, processing them locally, and selling them locally. The main ingredients are sourced from Iwate, and the entire process, from manufacturing to filling, is conducted in Iwate. Nearly all products contain 95% plant-derived ingredients, are low-irritant, additive-free, and designed to be gentle on the skin. It avoids mineral oils, synthetic dyes, and fragrances, instead incorporating essential ingredients for healthy skin, such as JAS-certified organic rice fermentation components from Iwate, job’s tears, and cherry leaf extracts. Additionally, the use of clear and pure Kurihara natural water ensures the product smoothly integrates with the skin, providing deep hydration. The packaging design, inspired by the six prefectures of Tohoku, employs a simple and natural design that appeals across genders and generations. Environmentally friendly biomass containers are also used. ″and OHU″ offers a safe and enriching skincare experience through its commitment to regionally and environmentally rooted manufacturing.

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