THE PILLOW, provided by MAKURA Inc., is an AI-driven personalized pillow. Through an easily accessible online pillow diagnosis, it suggests the optimal pillow for each individual, achieving the ideal sleeping comfort. This service considers sleep environment, body type, BMI, and more, selecting the ″right pillow″ for you from 700,000 possibilities. The diagnosis takes just 3 minutes to complete, answering 18 questions. With 20 years of founding history and a track record of selling over 1 million units, MAKURA Inc. leverages its extensive experience and the AI system ″PilloBO2.0,″ developed based on approximately 120,000 statistical data points, to propose pillows tailored to individual needs. The key feature of THE PILLOW is its independent structure divided into 7 pockets, allowing for adjustment of pillow material insertion/removal and quantity. The AI calculates the optimal material and quantity, automatically suggesting pillow height, firmness, and shape, making it the world’s only pillow customized for you. Moreover, under the concept of ″Always, Gently, By Your Side,″ THE PILLOW offers after-sales service to accommodate fine adjustments and consultations based on changes in your body and environment, ensuring peace of mind for all users and leading to better sleep. Designed by product designer Satoshi Matsubayashi, the special pillow made of soft knit fabric and canvas fabric on the sides brings a new design trend to bedding. With a monthly subscription plan of ¥1,480, continuous comfortable use is possible. As a new solution for pillow selection, THE PILLOW aims not only to improve sleep quality but also to contribute to social issues. Experience THE PILLOW, which supports your ideal sleep quality.

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