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2024

Yamatomomen Soragocochi

FUJII Co., Ltd. (Nara)

″Yamatomomen Soragocochi″ is a product of FUJII Co., Ltd., which garners attention with its unique technology and functionality. This towel combines traditional craftsmanship with modern technology to achieve exceptionally high absorbency. FUJII Co., Ltd. was established in 1921 in Kashihara City, Nara Prefecture, and has consistently pursued quality as a manufacturer. ″Yamatomomen Soragocochi,″ created by this company, can be considered the culmination of over a century of experience and technology. Particularly noteworthy is its astonishing absorbency, boasting approximately 4 to 10 times the absorbency of common commercially available towels, thanks to the technology utilizing capillary action. This high absorbency not only serves well as a bath towel but also reduces hair drying time when used for towel drying after shampooing, making it gentle on the hair. Furthermore, this towel excels in usability. Despite being lightweight and compact, its absorbency and quick-drying properties make it convenient for daily use as well as for carrying to places like the gym or sauna. Additionally, it is available in four colors inspired by ancient Manyo shades, adding to its charm by evoking the tradition of Japan with each use. The selection of ″Yamatomomen Soragocochi″ as a Kashihara brand and Manyo Kashihara Collection certified product is a testament to its quality and value. As a product of a new era born from the fusion of Japanese traditional culture and cutting-edge technology, this towel will continue to be loved by many people in the future.

* Text may be generated using the automatic translation service.

FUJII Co., Ltd. (奈良県橿原市)

2024 Award
Genre: Daily necessities

■ size
Approximately 34cm x 80cm

■ Color
Otome / Wakanae / Koji / Asamura Saki

■Price(excluding tax)
1,436 yen