“The Ultra Long 5X Toilet Paper,” provided by Marutomi Seishi Co., Ltd., boasts five times the length compared to regular toilet paper. This innovative length significantly reduces the hassle of replacement, saves storage space, and serves as a preparation for emergencies, enhancing the quality of life. Furthermore, with compact packaging and improved transportation efficiency, it contributes to cost-effectiveness and reduces environmental impact, reflecting awareness towards achieving the SDGs. Marutomi Seishi, which began its journey in the tissue paper manufacturing and sales industry in 1955, started producing toilet paper in 1959 and has led the industry through the development of long winding techniques. With a focus on SDGs-conscious raw material procurement and energy consumption reduction, the company aims to contribute to the global environment. Under the management slogan “Let’s change the future of toilet paper!”, the company has further challenged itself based on consumer feedback and succeeded in producing a product wound with 250 meters of toilet paper. This product, while fitting into household toilet paper holders, realizes convenience such as reducing replacement frequency, saving storage space, and being useful in emergencies. Its design without a core allows for the use of paper until the end, and its lack of core waste has been highly praised. This product, which enhances the quality of life, holds such charm that once used, it becomes indispensable. Manufactured using original patented technology, it possesses uniqueness that cannot be imitated by other companies. Since its release in 2015, along with its increasing recognition domestically and internationally, there has been a trend towards its commercial use introduction in hotels, theme parks, shopping centers, and more.

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