2023 Consecutive

The 360 Degree Electric Toothbrush Models

STI-IR CO., LTD. (Osaka)

The 360 Degree Electric Toothbrush offers superb usage and performance while being safe to use for all ages. The latest model has further pursued brushing comfort and higher effects while maintaining a plaque removal rate of 98.4% of the conventional regular model. Just by placing the toothbrush against your teeth, it vibrates gently at 18,000 or 24,000 strokes per minute (17,000 strokes per minute for kids) depending on the mode you select to effectively clean your teeth. You can personalize your brushing experience with two vibration modes. In addition, the adult toothbrush has approximately 25,000 ultra-fine bristles of 0.08 mm in diameter (0.06 mm for kids), the amount equivalent to 20 regular toothbrushes. The rounded tip of the bristles allows gentle brushing so that those who experience dentinal hypersensitivity can also use it with peace of mind. Also, the soft bristles provide pleasant vibrations, making it an ideal option for kids who feel pain or reluctance to brush their teeth. By combining the bristles encircling the entire head with gentle micro-vibrations, the new model offers an ultimate dental self-care for your teeth and gums. It comes with various convenient features such as safety automatic shut-off function and notification function that tells you when to switch brushing zones. Also, the product is economically friendly as you can replace the brush head.

STI-IR CO., LTD. (大阪府東大阪市)

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2023 Consecutive Awards
Genre: Daily necessities
Award winner for two consecutive years from 2022 to 2023


2 models
– POPOTAN TWISty (for adults)
Sonic vibration
2 modes (frequency): 18,000 strokes/minute; 24,000 strokes/minute

– POPOTAN candy (for kids)
Sonic vibration
1 mode (frequency): 17,000 strokes/minute


6 colors
– POPOTAN TWISty (Pink, Blue, Gold)
– POPOTAN candy (Pink, Blue, Yellow)

Price (excluding tax) ※ Please see the latest pricing and tax information on the company's home page.

Package (main body, brush head x 3) JPY6,000 (excluding tax)
Set of 3 replacement brush heads JPY1,200 (excluding tax)

– POPOTAN candy
Package (main body, brush head x 3) JPY5,000 (excluding tax)
Set of 3 replacement brush heads JPY1,200 (excluding tax)