2023 Consecutive Gold

The Miracle Towel®: Super Marshmallow®

UCHINO CO., LTD. (Tokyo)

Having obtained two patents, Super Marshmallow®: The Miracle Towel is truly a “miracle towel” that boasts six unique features.
– Features:
1) Incredible lightness despite its volume; 2) a soft texture like marshmallows; 3) exceptional absorbency that only takes a second to absorb moisture; 4) fast-drying thanks to superb breathability and lightness; 5) high quality extra-long staple cottons that achieve minimal shedding; and 6) minimal pile slippage owing to special structure.
– Patents/certificates, etc.:
1) Patent No. 5737733; 2) designated Oeko-Tex® Standard 100, Class 1; and 3) recommended by the Japan Atopic Dermatitis Patients Association.

UCHINO CO., LTD. (東京都中央区)

  • UCHINO CO., LTD. Official Instagram
  • UCHINO CO., LTD. Official Facebook
  • UCHINO CO., LTD. 公式X
2023 Consecutive Gold Awards
Genre: Daily necessities
Award winner for seven consecutive years from 2017 to 2023 / Gold Award winner for five consecutive years from 2019 to 2023


Wide bath towel, Bath towel, Small bath towel, Face towel, Guest towel


White, Beige, Pink, Blue, Light Blue, Gray, Violet, Yellow Green, Brown
*Wide bath towel: White, Beige, Pink, Blue

Price (excluding tax) ※ Please see the latest pricing and tax information on the company's home page.

JPY1,200 – JPY9,500
Wide bath towel: JPY9,500
Bath towel: JPY7,200
Small bath towel: JPY4,200
Face towel: JPY2,400
Guest towel: JPY1,200
*All excluding tax