MOKU-NUNO masks utilize wood-based fabric from thinned wood of coniferous trees developed through patented technology that applies Japanese washi paper production techniques. This natural fabric has excellent antibacterial properties, a subtle, relaxing cedar aroma, and superb breathability. Its smooth texture makes wearing a mask less stressful and perfect for people with sensitive skin. In addition, the masks have been designed to fit snugly to the face while the simple yet stylish design gives off a casual, cool vibe.
Mt. Blue made the masks based on the concept of “safeguarding, sustaining and making the most of life,” and design, produce and market other MOKU-NUNO products using wood-based fabric as well. The company’s chief representative Mami Aoyama has spent years as an occupational therapist encouraging people to redefine their own sense of self-purpose through support of persons with disabilities and has proposed many creative ways for people to live more comfortably. The company is leveraging its experience and the power of this natural fabric to develop products focused on usability. Choosing to use a MOKU-NUNO product also supports the forestry and textile industries and contributes to forest regeneration. MOKU-NUNO masks have been critically acclaimed in media circles as environmentally friendly plastic-free masks and ethical masks.