Cleaning LIVRER offers a cleaning service conducted by the “Laundry Brothers,” a group of professionals who aim to make everyday laundry fun and who, over the years, have cleaned the stage costumes of well-known artists in Japan and overseas, including Cirque du Soleil. Stage costumes are made up of complex patterns and delicate fabrics and may have stubborn stains like foundation as well as sweat and strong odors, so must be handled with extreme care.
In general, in cases water may damage an item or cause it to shrink or become discolored, dry cleaning is employed to chemically dissolve and remove stains. While dry cleaning works well for this purpose, some of the organic solvents used contain carcinogens and their impact on groundwater has become a global issue. Cleaning LIVRER defies conventional thinking in the cleaning industry that says dry cleaning must be used for items that can’t be washed by water, by proposing an environmentally friendly, sustainable “laundry life.” The company has developed unique eco-friendly detergent that leverages knowledge and technology cultivated through experience in cleaning a large variety of clothing as well as a cleaning method that consists mainly of washing with water. Carefully cleaning each item of clothing depending on its characteristics and condition ensures a longer lasting wardrobe, helping to realize a sustainable society.
Cleaning LIVRER is also very particular about the interior of its stores, doing its utmost to minimize environmental burden, for example by employing used magazine pages for the wallpaper and cork for the flooring. Workshops are also run by the Laundry Brothers to convey knowhow concerning the correct way to wash clothes and an “anti-aging” style of washing so that clothes can be worn for longer.