Purefactor is a haircare series designed to prevent hair color from fading while helping maintain the health of your hair. Since its establishment in 1955, Mikuchi Industrial Co., Ltd. has been dedicated to offering a wide range of haircare products for general consumers and professionals alike by leveraging its knowhow and technology developed over many years as a manufacturer specialized in hair products based on the concept of “Gently and in your own way.”
In 2001, the company has launched a low-pH shampoo and a moist hair pack for color-treated hair from its new Purefactor brand designed to prevent hair color fading to allow enjoying your hair color longer. Later on, three more types were added to cater to further needs: Purefactor Acid, a low-pH haircare series specialized in maintaining hair manicure color longer; Purefactor Deep Element SV (smooth & silky) and Purefactor Deep Element MA (moisturizing) series designed to keep the hair color longer while also making styling easier by repairing damaged hair.
Since their first launch, Purefactor haircare products have been well received by customers for more than 20 years. Currently, a total of four haircare series are available, allowing you to select according to the texture or style you like. All of the items are developed with a particular focus on being gentle that realize beautifully healthy hair so that you can express yourself through hair color.