IGUNEMU is a series of aroma products developed for enjoying the fragrance of rush grass, the material for Japanese traditional tatami mats, and helping to create an optimal sleeping environment. Since its founding, the company Aroma Gift has created and reproduced over 200 unique fragrances, focusing on various plants across Japan and developing products through using materials and distilled fragrances to support plant productions in these regions.
The fragrance of rush grass has a somewhat nostalgic feel, creating an easy, peaceful mood. The plant’s effects are garnering attention from various industries as universities and research institutions have jointly studied and published on its fragrance and functions. The company focused on rush grass as a fragrance for creating a good sleeping environment, and through two years from conception to completion, launched the perfumed fragrance products featuring rush grass as the IGUNEMU brand.
The diffuser and spray blend distilled water made from rush grass produced in Yatsushiro, Kumamoto prefecture, with rush grass perfumed fragrance. The diffuser bottle is hand made by Japanese glassblowing artisans, depicting the vibrant rush grass growing in a paddy field. The incense sticks blending powdered rush grass are also all manufactured in Japan. The company prides itself in playing a role in bringing out the useful functions of rush grass as well as presenting the underlying philosophies of its producers and regions.