2023 Special

Heiji Fisherman Hat Cracker


The Heiji Fisherman Hat Cracker (Heiji Senbei) models the “kasa” conical hat used in medieval Japan. The city of Tsu in Mie Prefecture, where the company is headquartered, has an ancient tale of filial devotion which has been featured in the famous traditional Bunraku and Kabuki performance Seishu Akogigaura: Heiji Sumika no Dan. To save his ailing mother, the main character Heiji goes out to fish in the Akogigaura sea, which was a sacred prohibited area, to catch fish that is said to cure her illness. However, one night Heiji forgets his kasa hat on the beach, which results in his arrest and execution. This hat became the motif for the Heiji Senbei created in 1913. It was a pioneer in three-dimensional shaped senbei crackers, and made from just the three ingredients of sugar, flour and eggs. The pleasant, light flavor became widely popular, and has been a favorite for over 100 years in the same original form.
For its 100th anniversary, new products based on the Heiji cracker were also developed, leading to various new textured sweets. To depict the kasa hat covered in snow as Heiji fishes in the freezing winter sea, the cracker dough is blended with almonds and butter to create a snowball-style Silver Snow (Gingasa). In addition, the Chocolate and White Chocolate versions, which soaks the cracker in chocolates, are also popular for their modern twists. Try both the traditional and evolved versions of this beloved sweets.


  • HEIJISENBEIHONTEN Co., Ltd. Official Instagram
  • HEIJISENBEIHONTEN Co., Ltd. Official Facebook
2023 Special Distinction Award (Japan Post Online Shop Award)
Genre: Food/Drink


4 types total
– Heiji Fisherman Hat Cracker
– Heiji Fisherman Hat Cracker Silver Snow
– Heiji Fisherman Hat Cracker Chocolate
– Heiji Fisherman Hat Cracker White Chocolate

Price (excluding tax) ※ Please see the latest pricing and tax information on the company's home page.

‘- Heiji Fisherman Hat Cracker
Set of 16 JPY500
Boxed set of 20 JPY850
Boxed set of 40 JPY1,500

– Heiji Fisherman Hat Cracker Silver Snow
Boxed set of 6 JPY600

– Heiji Fisherman Hat Cracker Chocolate
– Heiji Fisherman Hat Cracker White Chocolate
JPY130 per piece
Boxed set of 5 JPY700
(All excluding tax)